UnOra, Portobello Green

Portobello Road, London, Fashion Label and Retail Store

View into the Shop from the Shop Window with the mirrored Wall leading to the changing Room

Introduction

Unora is an independent Fashion Label.

Currently, Unora occupies a retail unit in Portobello Arcades on Portobello Road in Notting Hill.

The Shop transforms fully at Night Time

Internal and external Elevations

Early Sketch of the scheme

Design

London Atelier's retail design reflects Unora's philosophy in layout and appearance as it incorporates the trademarks of the particular asymmetrical cuts and materiality of the brand.

Mirrored changing cabins and feature lighting are enhancing the visual impact and allowing to create new sight lines between the in- and outside for the customer and passerby.

Ora’s Logo Design

Features

London Atelier designed a mobile counter for flexible use during the day. At night time it can be stored within the main display wall to enable a minimal look and allows the suspended dresses to merge with the beautifully lit backdrop of the fashion store.

Scale Model of London Atelier’s Proposal

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